You may also like
Book an Appointment
Diamonds For Everyone
Our Best Price Promise is our commitment to you — that exceptional quality and uncompromising value are never mutually exclusive. If you find a comparable diamond at a lower price, we will match it.
No negotiations, no fine print, no compromise on what matters.
Price Match Criteria
Identical carat, colour, clarity, cut, and dimensions — a true like-for-like comparison.
Valid IGI or GIA certificate with a visible certification number required.
Competitor's item must be available and not part of a clearance or closeout sale.
Inclusive of all discounts, taxes, and shipping — no hidden differences.
Must be from a legitimate authorised retailer — not wholesale or private listings.
Return policy, warranty, and service benefits must be equivalent to ours.
Validation & How to Request
A screenshot or direct link showing the competitor's final price, inclusive of all applicable costs and discounts.
A copy or photo of the diamond's IGI or GIA certificate, clearly showing the certification number for verification.
A direct URL to the competitor's product listing, so our team can validate specifications and availability in full.
Evidence that the diamond is in stock and ready to purchase — not a waitlisted or discontinued item.
Once submitted, our team reviews your request and confirms the price match within 24–48 hours. Straightforward, honest, and always on your side.
We believe the finest things in life should come with absolute confidence. Our Best Price Promise isn't a marketing claim — it's a standard we hold ourselves to every single day. We price fairly, we certify rigorously, and we stand behind every diamond we offer. Quality, ethics, and craftsmanship are never negotiable. The price, however, always is.
To proceed with a price match, we require the following: